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The Mighty Mo was brought to us by the Ideal Toy Company which was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company, which in turn sold Ideal to Viewmaster International in 1987, which renamed itself to View-Master Ideal in the process. View-Master Ideal was later bought by Tyco Toys, Inc. of Mt. Laurel, New Jersey, upon its purchase of View-Master Ideal. The Ideal line remained part of Tyco until Tyco’s merger with Mattel, Inc., in 1997.

Certain brands and toys that originated with Ideal continued to be manufactured by Mattel, most notably the Magic 8-ball and Rubik’s Cube.

Info gleaned from Wikipedia

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Mars (also Mars bar) is a chocolate bar manufactured by Mars, Incorporated. It was first manufactured in Slough, Berkshire in the United Kingdom in 1932 as a sweeter version of the American Milky Way bar which Mars, Inc. produced in the USA (not to be confused with the European version of Milky Way, which is a different confection and similar to the US 3 Musketeers). It was advertised to the trade as being made with Cadbury’s chocolate as ‘couverture’.

In the United States, a different confection bears the Mars bar name. Featuring nougat, soft caramel, and almonds coated in milk chocolate, the American Mars bar was relaunched in 2010 after being discontinued in 2002.

Info gleaned from Wikipedia

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1978 commercial for the Mackintosh Prize Bar

Rowntree’s was a confectionery business based in York, England. It is now a historic brand currently owned by Nestlé that is used to market a range of fruit gums and pastilles formerly owned by that business. Following a merger with John Mackintosh & Co., the Company became known as Rowntree Mackintosh, was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. It was acquired by Nestlé in 1988.

Info gleaned from Wikipedia

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1978 Libbys Orange Juice.

The company was founded as Libby, McNeill & Libby in Chicago, Illinois, by Archibald McNeill and the brothers Arthur and Charles Libby. The business began with a canned meat product, beef in brine, or corned beef. It became well-known when it began to package the meat in a trapezoid-shaped can starting in 1875.

Libby’s UK operations were based in Milnthorpe, Cumbria, a decision mainly driven by the significant dairy farming community in the South Lakes area, who supplied Libby’s with milk, the basic ingredient of evaporated milk that was the mainstay of the factory’s operations. The factory went on to make tinned rice pudding, tomato ketchup and fruit juice, both canned and bottled. The Milnthorpe factory had its own R&D labs and eventually the plant produced Libby’s Orange ‘c’, a best seller even though it was berated by a national newspaper for its high water content. Orange ‘c’ is still on sale today under the Libby’s brand. The Milnthorpe operation gradually declined, following acquisition by Nestle, who moved production to various other Nestle plants in the UK, prior to closure of the Milnthorpe factory.

Info gleaned from Wikipedia

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1978 Kleenex Boutique Tissues

Kleenex is a brand name for a variety of toiletry paper-based products such as facial tissue, bathroom tissue, paper towels, and diapers. The name Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc. Often used as a genericized trademark, especially in the United States, “Kleenex” is in fact owned and used as a trademark by Kimberly-Clark. Kleenex products are manufactured in 30 countries and sold in more than 170.

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