XXXX (pronounced fourex) is a brand of Australian beer brewed in Milton, Brisbane by Queensland brewers, Castlemaine Perkins. It enjoys wide popularity in the state of Queensland, where it is commonly found on-tap in pubs and bars.
The XXXX brand was first introduced in 1924 and is a throwback to the long standing tradition of using Xs to indicate the strength of an ale. The brand name also built upon XXX Sparkling Ale introduced in 1878. The brand is used on the XXXX Bitter, XXXX Gold, XXXX Light Bitter (Lager),XXXX DL (Diet Lager) and Sovereign (Lager).
Previously sold beers, currently not available, include Thirsty Dog (Wheat Beer) XXXX Draught/Original Draught, and XXX Sparkling Ale which is only sold at the XXXX alehouse next to the brewery.
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Yardley of London is a traditional British soap and perfume brand and is one of the oldest in the world List of oldest companies. Established in 1770, Yardley was a major producer of soap and perfumery by the beginning of the 20th century. By 1910, it moved to London’s Bond Street, and in 1921 Yardley received its first Royal Warrant. Today, Yardley holds two Royal Warrants.
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