1985 commercial for Shreadded Wheat.
Shredded wheat is a breakfast cereal made from whole wheat. It comes in two sizes, bite sized (3⁄4 × 1 in), and full size, which may be broken into small pieces before milk is added.
Both sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced “filled” versions of the bite-size cereal containing a raisin at the center, or apricot or cranberry filling.
In the United States, shredded wheat is most heavily advertised and marketed by Post Cereals, which acquired the product in 1993 through its parent company, Kraft Foods, buying it from its long-time producer Nabisco. Kellogg’s sells eight varieties of miniature, or bite-sized, shredded wheat cereal. Natural and organic manufacturer Barbara’s Bakery makes an all-natural version of shredded wheat. In the United Kingdom, the Shredded Wheat brand is owned by Cereal Partners, a Nestle/General Mills company, although there are many generic versions and variants by different names. It was first made in the US in 1893, while UK production began in 1926.
“Never Eat Shredded Wheat” is a common childhood mnemonic for remembering the Cardinal Points on a compass.
1991 commercial for Kelloggs CoCo Pops.
Cocoa Pops (known as Choco Krispis, Choco Krispies, or Coco Pops outside of the United States) is a breakfast cereal produced by Kellogg’s. It is a cocoa-flavored version of Rice Krispies. Containing a substance imitating milk chocolate, the cereal can quickly turn milk “chocolatey.”
The cereal is known as Choco Krispis in Portugal, Mexico, the Dominican Republic, El Salvador, Costa Rica, Honduras, Guatemala, Panama, Colombia, Venezuela, Ecuador, Peru, Bolivia, Brazil, Chile, Paraguay, Uruguay, and Argentina, and Choco Krispies in Spain, Germany, Austria, and Switzerland. It was introduced in the United Kingdom as Coco Pops in 1961, and is also known by that name in Denmark, Bulgaria, Ghana, Malta, New Zealand, Ireland, Finland, Italy, Greece, Sweden, Israel, France, Belgium, the Netherlands, South Africa, Kenya, Uganda, Botswana, Hong Kong, Lebanon and Australia. Later in the 1960s, the name was changed to “Coco Krispies,” but subsequently reverted back to Coco Pops. In 1998, the cereal was briefly renamed again in the UK, this time to Choco Krispies. However, in 1999, after falling sales and a telephone poll in which the British public voted, its name reverted back to Coco Pops. The cereal was known as Cocoa Krispies when it was marketed in Canada, but it is no longer distrusted there.
80’s advert for Kelloggs bran Flakes.
Shredded Wheat ad from the 80’s
Shredded wheat is a breakfast cereal made from whole wheat. It comes in two sizes, bite sized (3⁄4 × 1 in), and full size, which may be broken into small pieces before milk is added.
Both sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced “filled” versions of the bite-size cereal containing a raisin at the center, or apricot or cranberry filling.
Shreadded Wheat commercial from 1981
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