1978 UK & Ireland commercial for Kellogg’s Rise & Shine Orange Juice

1978 advert for Kelloggs Cracklin Bran .

1988 Kelloggs Rice Krispies

1986 advert for Kelloggs CoCo Pops.

1974 commercial for Kelloggs Country Store.

Country Store is a variety of muesli manufactured by Kellogg’s. It is high in fiber and available in the European Union. It was introduced into the United Kingdom around 1974 with a TV advert voiced by Michael Jayston.

Ingredients

Country Store contains a number of different ingredients, including sugar, brown sugar, glucose-fructose syrup, salt, milk whey powder, oats, maize, wholewheat, sultanas, wheat bran, hazelnuts, dried apple and barley malt flavouring.

1985 commercial for Shreadded Wheat.

Shredded wheat is a breakfast cereal made from whole wheat. It comes in two sizes, bite sized (³⁄₄ × 1 in), and full size, which may be broken into small pieces before milk is added.

Both sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced “filled” versions of the bite-size cereal containing a raisin at the center, or apricot or cranberry filling.

In the United States, shredded wheat is most heavily advertised and marketed by Post Cereals, which acquired the product in 1993 through its parent company, Kraft Foods, buying it from its long-time producer Nabisco. Kellogg’s sells eight varieties of miniature, or bite-sized, shredded wheat cereal. Natural and organic manufacturer Barbara’s Bakery makes an all-natural version of shredded wheat. In the United Kingdom, the Shredded Wheat brand is owned by Cereal Partners, a Nestle/General Mills company, although there are many generic versions and variants by different names. It was first made in the US in 1893, while UK production began in 1926.

“Never Eat Shredded Wheat” is a common childhood mnemonic for remembering the Cardinal Points on a compass.

UK
History
The original company opened a factory in Welwyn Garden City (UK) in 1926, which became part of Nabisco in 1928.  The tall concrete cereal silos that form part of the factory are a local landmark and are listed structures, built by Peter Lind & Company of London. In 1988 Nabisco sold the UK site to Rank Hovis McDougall (who made own-label cereals for supermarkets), whose breakfast cereals division briefly became The Shredded Wheat Company. In 1990 RHM sold the site to Cereal Partners. Now, all Shredded Wheat is made at Staverton near Bath, as the Welwyn Garden City site was shut down in 2008. Also, “Bitesize”, “Fruitful” and “Honey Nut” Shredded Wheat are made in the UK.

Advertising
Shredded Wheat has a particular place in UK popular culture due to a long-running TV advertising campaign. The Three Shredded Wheat advert suggested that the cereal was so nourishing that it was impossible to eat three. Even a black hole was shown as exploding when the third biscuit was sucked into it. Phrases such as I bet you can’t eat three and He must have eaten three were in common use as humorous remarks in the 1970s.   A later UK poster advert for Carling Black Label showed a bowl with four Shredded Wheat and the caption “I bet he drinks Carling Black Label”.

Bernard Manning, the UK comedian, made this into a joke: Why does Arthur Scargill eat three Shredded Wheat? Answer: He eats two, the other one he puts on his head; (Scargill was known for having a particularly bad toupee).

Trademark of the term “shredded wheat”
In the United States Supreme Court case Kellogg Co. v. National Biscuit Co. (1938), National Biscuit Co. sued Kellogg, attempting to enjoin Kellogg from using shredded wheat as a trade name and from manufacturing the cereal in its pillow-shaped form. The Supreme Court ruled that shredded wheat was generic and not trademarkable; and that in any case, when the first patent for shredded wheat machinery expired in 1912, the right to apply the name “shredded wheat” to the product passed into the public domain along with that patent.

^{Info gleaned from Wikipedia}

1991 commercial for Kelloggs CoCo Pops.

Cocoa Pops (known as Choco Krispis, Choco Krispies, or Coco Pops outside of the United States) is a breakfast cereal produced by Kellogg’s. It is a cocoa-flavored version of Rice Krispies. Containing a substance imitating milk chocolate, the cereal can quickly turn milk “chocolatey.”

The cereal is known as Choco Krispis in Portugal, Mexico, the Dominican Republic, El Salvador, Costa Rica, Honduras, Guatemala, Panama, Colombia, Venezuela, Ecuador, Peru, Bolivia, Brazil, Chile, Paraguay, Uruguay, and Argentina, and Choco Krispies in Spain, Germany, Austria, and Switzerland. It was introduced in the United Kingdom as Coco Pops in 1961, and is also known by that name in Denmark, Bulgaria, Ghana, Malta, New Zealand, Ireland, Finland, Italy, Greece, Sweden, Israel, France, Belgium, the Netherlands, South Africa, Kenya, Uganda, Botswana, Hong Kong, Lebanon and Australia. Later in the 1960s, the name was changed to “Coco Krispies,” but subsequently reverted back to Coco Pops. In 1998, the cereal was briefly renamed again in the UK, this time to Choco Krispies. However, in 1999, after falling sales and a telephone poll in which the British public voted, its name reverted back to Coco Pops. The cereal was known as Cocoa Krispies when it was marketed in Canada, but it is no longer distrusted there.

Several spin-off cereals using the “Coco Pops” name, such as Coco Pops Crunchers, Coco Chex, Coco Rocks, Coco Pops Straws and Coco Pops Mega Munchers have also been released by Kellogg’s in some countries. Kellogg’s recently released a new cereal under the Coco Pops range called Coco Pops Moon & Stars, which is basically some of the Rice Krispies multigrain range in chocolate.

Mascots

Coco Pops first appeared in the United States in 1958 (Cocoa Krispis) , represented by a monkey named Jose. He was quickly replaced by Coco the elephant in 1959. In 1963, the Hanna-Barbera character Snagglepuss took over as the mascot. Ogg the caveman took over in 1968. In 1971, Tusk the elephant became the mascot of the cereal, and he remained until 1981. Snap, Crackle, and Pop (the mascots of Rice Krispies) also became the mascots for Cocoa Krispies starting in 1981. In 1990, the mascot became Coco the Monkey. In 2001, Snap, Crackle, and Pop returned, and they remain the product’s mascots.

The cereal was introduced in the United Kingdom under the “Coco Pops” name in 1961, with Mr. Jinks as the mascot. Later in the 1960s, Sooty (as in Sooty and Sweep) became the mascot for “Coco Pops.” In 1986, Coco the Monkey was introduced, and he remains the mascot in those countries where the cereal is known as “Coco Pops.” In recent years, the design of Coco has been refined to give him a younger look. Coco’s friends are Shortie Giraffe, Alan Aardvark, Heftie Hippo, Fanny Flamingo, Osmelda Ostrich, and Kylie Kangaroo, while Crafty Croc and the gorillas are his arch-enemies.

More recent advertisements (2009) in the United Kingdom have opted away from using Coco and his friends opting for things such as dancing milkmen and astronauts. Coco is still present on the box of the cereal and at the end of the advertisement but is no longer the feature character.

In those countries where the cereal is known as “Choco Krispis,” the mascot is Melvin the Elephant.

Info gleaned from Wikipedia

Kelloggs Bran Flakes commercial from the 1980s. ‘There tasty, tasty, very, very tasty’

Kellogg Company (often referred to as Kellogg or Kellogg’s in its corporate logo, or even more formally as Kellogg’s of Battle Creek), is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company’s brands include Corn Flakes, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, BearNaked, Morningstar Farms, Famous Amos, Special K, All-Bran, Frosted Mini-Wheats, Club and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.  Its global headquarters are in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K.

The Kellogg Company holds a Royal Warrant from HM Queen Elizabeth II and the Prince of Wales.

Info gleaned from Wikipedia

Shredded Wheat ad from the 80′s

Shredded wheat is a breakfast cereal made from whole wheat. It comes in two sizes, bite sized (³⁄₄ × 1 in), and full size, which may be broken into small pieces before milk is added.

Both sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced “filled” versions of the bite-size cereal containing a raisin at the center, or apricot or cranberry filling.

In the United States, shredded wheat is most heavily advertised and marketed by Post Cereals, which acquired the product in 1993 through its parent company, Kraft Foods, buying it from its long-time producer Nabisco. Kellogg’s sells eight varieties of miniature, or bite-sized, shredded wheat cereal. Natural and organic manufacturer Barbara’s Bakery makes an all-natural version of shredded wheat. In theUnited Kingdom, the Shredded Wheat brand is owned by Cereal Partners, a Nestle/General Mills company, although there are many generic versions and variants by different names. It was first made in the US in 1893, while UK production began in 1926.

“Never Eat Shredded Wheat” is a common childhood mnemonic for remembering the Cardinal Points on a compass.

Info gleaned from Wikipedia

Shreadded Wheat commercial from 1981