1978 ESSO Superlube
Published May 16, 2011 | 
1978 ESSO Superlube commercial from the UK.
Esso is an international trade name for ExxonMobil and its related companies. Pronounced /ˈɛsoʊ/ (“S-O”), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States. In 1972, it was largely replaced in the U.S. by the Exxon brand after it bought Humble Oil, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.
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1977 ESSO
Published February 22, 2011 | 1977 ESSO commercial from the UK
Esso is an international trade name for ExxonMobil and its related companies. Pronounced /ˈɛsoʊ/ (“S-O”), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States. In 1972, it was largely replaced in the U.S. by the Exxon brand, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.
info gleaned from Wikipedia
Posted in Cars, Uncategorized | 
autos, brand name, Cars, diesel, esso, exxon, exxonmobil, gas, petrol, petrol engines, standard oil | 
Leave a comment1977 Chrysler Sunbeam featuring Petula Clark
Published February 21, 2011 | 
Advert from 1977 for the Chrysler Sunbeam featuring Petula Clark .
The Chrysler Sunbeam is a small supermini 3-door hatchback manufactured by Chrysler Europe at the former Rootes Group factory in Linwood in Scotland. The Sunbeam’s development was funded by a British government grant with the aim to keep the Linwood plant running, and the small car was based on the larger Hillman Avenger also manufactured there. After the takeover of Chrysler’s European operations by PSA, the model was renamed Talbot Sunbeam and continued in production for some time. A Talbot Sunbeam Lotus version was successful in rallying and won the World Rally Championship Manufacturers’ title for Talbot in 1981.
Background
In mid-1970s, the British automotive industry was in crisis, marred by frequent strikes and decreasing competitiveness compared to the increasingly successful Japanese automakers. It took its toll on Chrysler UK, which was the name given to the former Rootes Group after its takeover by the USA-based Chrysler Corporation. In particular, the Linwood facility was generating losses due to many reasons, including underutilized capacity.
In 1975, the famous Ryder Report led to the effective nationalization of Chrysler UK’s major competitor, British Leyland. Chrysler management decided that the company should therefore also benefit from state aid, and pressed the government for it by threatening to close the UK operations. The government agreed to a state grant reported at GBP 55 Million to fund the development of a small car, to be developed in Chrysler’s UK facilities and manufactured in Linwood.
Info gleaned from Wikipedia
1978 New Skoda Super Estelle
Published December 7, 2010 | 1978 advert for the New Skoda Super Estelle.
The origins of what became Škoda Auto go back to the early 1890s where, like many long-established car manufacturers, a company started out manufacturing bicycles. It was 1894, and 26-year old Václav Klement, who was a bookseller in Mladá Boleslav, in today’s Czech Republic, which was then part of Austria-Hungary, was unable to obtain spare parts to repair his German bicycle. Klement returned his bicycle to the manufacturers, Seidel and Naumann, with a letter, in Czech, asking them to carry out repairs, only to receive a reply, in German, stating: “If you would like an answer to your inquiry, you should try writing in a language we can understand”. A disgusted Klement, despite not having technical experience, decided to start a bicycle repair shop, which he and Václav Laurin opened in 1895 in Mladá Boleslav. Before going into business partnership with Klement, Laurin was established as a bicycle manufacturer in the nearby town of Turnov.
Posted in Cars | 197s, 70's, austria hungary, autos, bicycle manufacturer, bicycle repair shop, boleslav, car manufacturers, Cars, Czech Republic, skoda, turnov, Václav Klement | Leave a comment1978 Fiat Supermirafiori
Published November 23, 2010 | 1978 UK & Ireland TV commercial for the Fiat Supermirafiori
The Fiat 131, additionally called “Mirafiori”, is a small/medium family car produced by the Italian car manufacturer Fiat from 1974 to 1984. It was exhibited at 1974 Turin Motor Show.
The 131 was the replacement for the successful Fiat 124, and available as a 2-door and 4-door saloon and 5-door estate. The 131 was given the Mirafiori name after the Turin suburb where the cars were produced. Naming the car in this way marked a break with the former Fiat convention, established in the 1960s, of naming their mainstream models only with a three digit number, and it set the pattern for Fiat to adopt Anglo-American style car naming practice, with carefully chosen names for subsequent new models. Initially, the 131 was offered with 1.3 L and 1.6 L single overhead camshaft engines. Revisions were made in 1978 and 1981, and all models were produced until production ceased in 1984.
1,513,800 units total were produced in Italy
Info gleaned from Wikipedia
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