1978 ESSO Superlube commercial from the UK.

Esso is an international trade name for ExxonMobil and its related companies. Pronounced /ˈɛsoʊ/ (“S-O”), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States. In 1972, it was largely replaced in the U.S. by the Exxon brand after it bought Humble Oil, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.

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1977 ESSO commercial from the UK

Esso is an international trade name for ExxonMobil and its related companies. Pronounced /ˈɛsoʊ/ (“S-O”), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States. In 1972, it was largely replaced in the U.S. by the Exxon brand, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.

info gleaned from Wikipedia

Advert from 1977 for the Chrysler Sunbeam featuring Petula Clark .

The Chrysler Sunbeam is a small supermini 3-door hatchback manufactured by Chrysler Europe at the former Rootes Group factory in Linwood in Scotland. The Sunbeam’s development was funded by a British government grant with the aim to keep the Linwood plant running, and the small car was based on the larger Hillman Avenger also manufactured there. After the takeover of Chrysler’s European operations by PSA, the model was renamed Talbot Sunbeam and continued in production for some time. A Talbot Sunbeam Lotus version was successful in rallying and won the World Rally Championship Manufacturers’ title for Talbot in 1981.

Background

In mid-1970s, the British automotive industry was in crisis, marred by frequent strikes and decreasing competitiveness compared to the increasingly successful Japanese automakers. It took its toll on Chrysler UK, which was the name given to the former Rootes Group after its takeover by the USA-based Chrysler Corporation. In particular, the Linwood facility was generating losses due to many reasons, including underutilized capacity.

In 1975, the famous Ryder Report led to the effective nationalization of Chrysler UK’s major competitor, British Leyland. Chrysler management decided that the company should therefore also benefit from state aid, and pressed the government for it by threatening to close the UK operations. The government agreed to a state grant reported at GBP 55 Million to fund the development of a small car, to be developed in Chrysler’s UK facilities and manufactured in Linwood.

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1978 advert for the New Skoda Super Estelle.

The origins of what became Škoda Auto go back to the early 1890s where, like many long-established car manufacturers, a company started out manufacturing bicycles. It was 1894, and 26-year old Václav Klement, who was a bookseller in Mladá Boleslav, in today’s Czech Republic, which was then part of Austria-Hungary, was unable to obtain spare parts to repair his German bicycle. Klement returned his bicycle to the manufacturers, Seidel and Naumann, with a letter, in Czech, asking them to carry out repairs, only to receive a reply, in German, stating: “If you would like an answer to your inquiry, you should try writing in a language we can understand”. A disgusted Klement, despite not having technical experience, decided to start a bicycle repair shop, which he and Václav Laurin opened in 1895 in Mladá Boleslav. Before going into business partnership with Klement, Laurin was established as a bicycle manufacturer in the nearby town of Turnov.

1978 UK & Ireland TV commercial for the Fiat Supermirafiori

The Fiat 131, additionally called “Mirafiori”, is a small/medium family car produced by the Italian car manufacturer Fiat from 1974 to 1984. It was exhibited at 1974 Turin Motor Show.

The 131 was the replacement for the successful Fiat 124, and available as a 2-door and 4-door saloon and 5-door estate. The 131 was given the Mirafiori name after the Turin suburb where the cars were produced. Naming the car in this way marked a break with the former Fiat convention, established in the 1960s, of naming their mainstream models only with a three digit number, and it set the pattern for Fiat to adopt Anglo-American style car naming practice, with carefully chosen names for subsequent new models. Initially, the 131 was offered with 1.3 L and 1.6 L single overhead camshaft engines. Revisions were made in 1978 and 1981, and all models were produced until production ceased in 1984.

1,513,800 units total were produced in Italy

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1978 UK advert for the Chrysler Wheel of Fortune promotion.

The company was founded by Walter Chrysler (1875–1940) on June 6, 1925, when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation.

Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company’s troubled operations (just after a similar rescue job at the Willys car company).  In late 1923 production of the Chalmers automobile was ended.

In January 1924, Walter Chrysler launched the well-received Chrysler automobile. The Chrysler was a 6-cylinder automobile, designed to provide customers with an advanced, well-engineered car, but at a more affordable price than they might expect. (Elements of this car are traceable back to a prototype which had been under development at Willys at the time that Walter Chrysler was there). The original 1924 Chrysler included a carburettor air filter, high compression engine, full pressure lubrication, and an oil filter, at a time when most autos came without these features. Among the innovations in its early years would be the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to reduce vibration. Chrysler also developed a road wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. This safety wheel was eventually adopted by the auto industry worldwide.

Following the introduction of the Chrysler, the Maxwell was dropped after its 1925 model year run, although in truth the new line of lower-priced 4-cylinder Chryslers which were then introduced for the 1926 model year were basically Maxwells which had been re-engineered and rebranded. It was during this time period of the early 1920s that Walter Chrysler assumed the presidency of Maxwell, with the company then ultimately incorporated under the Chrysler name.

In 2009, Fiat acquired a stake in United States-based Chrysler and plans for the Chrysler brand and Lancia to codevelop products, with some vehicles being shared. Olivier Francois, Lancia’s CEO, took over as CEO of the Chrysler division in October 2009. Fiat has also stated that, depending on the market, some Chrysler cars will be sold as Lancias and vice versa. Francois plans to reestablish the Chrysler brand as an upscale brand.

1975 HOLTS Contour Filler advert.

The Automobile Association (The AA) is a British company providing car insurance, driving lessons, breakdown cover, loans and motoring advice, and more recently home and contents insurance and home emergency cover. It was a former motoring association that became a private limited company in 1999, and is owned by its staff and three private equity firms.

History

The Motor Car Act 1903 which came into force in 1904 had introduced new penalties for breaking the speed limit and for reckless driving; it also required vehicles to display a vehicle registration plate and for drivers to hold a driving licence. Fines were introduced for speeding and repeat offenders could be jailed and driving offences would be listed on the driver’s licence as ‘Endorsements’.

On 29 June 1905 a group of motoring enthusiasts met at the Trocadero restaurant in the West End of London. This was the inauguration of the Automobile Association, formed to help motorists avoid police speed traps.

By 1906 the AA took a stand on road safety issues, and erected thousands of roadside warning signs.

In 1907 the first AA patrols go on duty (using bicycles) in order to warn motorists of police speed traps ahead.

In 1908 the AA published the AA Members’ Special Handbook, a list of nationwide agents and mechanics. The following year saw the introduction of the AA’s free legal system.

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ESSO advert from the 80′s

Citroen BX advert from1984.

The Citroën BX is a large family car that was produced by the French manufacturer Citroën between 1982 and 1994. In total, 2,315,739 BXs were built during its 12-year history. The hatchback was discontinued in 1993 with the arrival of the Xantia, but the estate continued for another year.

History

The Citroën BX was launched in Paris 1982 under the Eiffel Tower. The BX was designed to replace the successful small family car Citroën GS/A with a larger vehicle. The last BX was made in 1994, but its successors had already been launched. It had been partially replaced by the smaller ZX in early 1991, but its key replacement was the slightly larger Xantia that went on sale on March 1993.

The angular Marcello Gandini-designed hatchback was strongly inspired by the British 1977 Reliant FW11 concept and the 1979 Volvo Tundra concept car (also designed by Bertone). It was one of the first cars to benefit from the merger of Peugeot and Citroën in 1976, sharing its platform with the more conventional 405 that appeared in 1987. Among the features that set the car apart from the competition was the traditional Citroën hydropneumatic self-levelling suspension, extensive use of plastic body panels (bonnet, tailgate, bumpers), and front and rear disc brakes.

The BX used the XY, TU and XU series of petrol engines in 1.4 L, 1.6 L and 1.9 L displacements (a 1.1 L engine, very unusual in a car of this size, was also available in Italy, Portugal and Greece). The 1.1 and 1.4 unit was an old Peugeot/Renault powertrain with its roots in the Peugeot 104 and Renault 14, but the 1.6 and 1.9 was all-new and later used in many Peugeots. The class leading XUD diesel engine version was launched in 1984. The diesel and turbo diesel models were to become the most successful variants, they were especially popular as estates and became the best selling diesel car in Britain. It was this Peugeot influence that endowed the BX with some much needed reliability, something for which its predecessor, the GS, had a marginal reputation. This led to the BX’s famous advertising slogan “Loves Driving, Hates Garages”.

All petrol engines were badged as 11, 14, 16, 19 — signifying engine size (In some countries, a weaker, 80BHP version of the 1.6 L engine was badged as the BX15E instead of BX16). The 11TE model was seen by foreign motoring press as slow and uncomfortable.

The 1.1 L engine with engine code H1A was specially tuned for Italy, Greece and Portugal. It was fitted to the cars made from 1988 to 1993 and produced 40 kW (55 hp DIN) at 5800 rpm.

A year after the launch of the hatchback model, an estate version was made available. In the late 1980s, a four-wheel drive system and turbo diesel engines were introduced.

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