Chocolate

Ads from the 80′s selling chocolate.

1975 commercial for TWIX

Twix is a candy bar made by Mars, Inc., consisting of a biscuit finger, topped with caramel and coated in milk chocolate. Being somewhat smaller in width than other confectionery bars, Twix bars are typically packaged in pairs. Twix was first produced in the UK in 1967, and introduced in the United States in 1979.

Twix was called Raider in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, and Switzerland for many years before its name was changed in 1991 (2000 in Finland, Denmark, Norway, Sweden and Turkey) to match the international brand name. In North America Twix is produced in Cleveland, Tennessee.

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Cadbury was a British confectionery company, the industry’s second-largest globally after the combined Mars-Wrigley. Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England and formerly listed on the London Stock Exchange, Cadbury was acquired by Kraft Foods in February 2010. The company was an ever-present constituent of the FTSE 100 from the index’s 1984 inception until its 2010 takeover.

The firm was known as “Cadbury Schweppes plc” from 1969 until a May 2008 demerger, which saw the separation of its global confectionery business from its U.S. beverage unit, which has been renamed Dr Pepper Snapple Group Inc.

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Cadbury Milk Tray is a selection of milk chocolates with various fillings produced in the United Kingdom by Cadbury UK. Launched by the Cadbury company in 1915, it is one of the longest running brands in the confectioner’s portfolio.

The name ‘Tray’ derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.

In 1916 a half pound deep-lidded box was introduced with a purple background and gold script, which has undergone minor changes in the ninety years since it was introduced. In 1924 a one-pound box was introduced, and by the mid 1930s the Cadbury’s Milk Tray assortment was outselling all its competitors.

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Cadburys Roses commercial from 1988

Cadbury Roses are a selection of individually wrapped miniature chocolates, made by Cadbury UK that entered the market in 1938. They are named after the packaging equipment company that manufactured and supplied the machines that wrapped the chocolates, Rose Brothers (later Roses Forgrove), based in Gainsborough, England, who designed patented early packaging machines.

Roses are inexpensive chocolates, containing a small proportion of cocoa solids, and a high proportion of vegetable fat. A large packet can be bought cheaply, making them a common stand-by gift choice due to the variety of contained chocolates. They are an extremely common gift on Mother’s Day and sell well throughout the Christmas period. They are available in tins, boxes or jars and currently contain 10 different varieties of chocolate:

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News Snippet April 1996

Cadbury is axing its struggling Biarritz brand to make way for Darkness, its latest plain chocolate assortment, in an effort to rejuvenate the declining boxed dark chocolate sector.

Biarritz appeared on the market ten years ago, replacing the ailing Bournville Selection, in a distinctive triangle-shaped box. It was supported by a 1.5m TV campaign through Gold Greenlees Trott with the Barry Manilow song “Bermuda Triangle” and the endline “strange things happen in the blue triangle”.

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