Clothing/Footwear

Playtex Bra advert circa 1980

Playtex is a well-known brand (and trademark). It used to be associated with bras and women’s undergarments. Currently there are two separate companies with the Playtex name.

The women’s undergarment Playtex manufactures feminine hygiene and infant care products. The name comes from “perforated latex” which sandwiched between cloth gave the underwear its elastic and body-shaping character.

A children’s diaper and other baby products company also bears the PlayTex name. This has been and continues to be a source of confusion.

Info gleaned from Wikipedia

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1979 Dreft Washing Powder commercial.
Dreft is a popular laundry detergent in the United States, Canada, United Kingdom, the Netherlands and other markets. First produced by Procter & Gamble in 1933, it was one of the earliest synthetic detergents. Upon its inception, Dreft was touted as a significant improvement over the soap suds of the day, but it proved best at treating only lightly soiled clothes and not heavy loads. As Dreft does not leave a lime scum deposit nor does it contain harsh chemicals such as bleach, it is suitable for fine washables such as silk or wool as well as flame resistant fabrics. The Fairy brand of washing-up liquid is also sold under the name Dreft in some countries.

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1977 Playtex Superlook Panties commercial from the UK.

Playtex is a well-known brand (and trademark). It used to be associated with bras and women’s undergarments. Currently there are two separate companies with the Playtex name.

The women’s undergarment Playtex manufactures feminine hygiene and infant care products. The name comes from “perforated latex” which sandwiched between cloth gave the underwear its elastic and body-shaping character.

A children’s diaper and other baby products company also bears the PlayTex name. This has been and continues to be a source of confusion.

Info gleaned from Wikipedia

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1977 Non-Slip Bra by Berlei commercial

The brand originated in Australia in 1917. Berlei undergarments are now sold in Australia by Pacific Brands and in the United Kingdom by Courtaulds Textiles.

The name came from that of the firm’s founder, Frederick R. Burley, who felt that his name as normally spelled was not appropriate to his products.

Berlei Limited was one of the first Australian companies to expand outside Australia[2]. Berlei (New Zealand) Limited was incorporated in 1923 and Berlei (U.K.) Limited was organised in 1930.

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