Food & Drink
General food & drink ads from the 80′s
1978 Rowntrees Fruit Gums
Published January 5, 2011 | 
1978 Rowntrees Fruit Gums commercial
Rowntree’s Fruit Gums are circular sweets formerly made by Rowntree’s, who were later acquired by Nestlé. They appear in different colours, each with a different flavour: strawberry, orange, lemon, blackcurrant and lime. They are primarily composed of glucose syrup and fruit juices and are as a result similar to wine gums. In addition to the traditional roll packaging, they come in a larger volume box, that contains the sweets in the shape of the fruit or part of the fruit that the flavour represents.
An advertising campaign for the gums that ran for three years from 1958 included the slogan “Don’t Forget The Fruit Gums, Mum” invented by the copywriter Roger Musgrave [1929-2007].
Relative to other sweets and confectionary made by Nestlé the sweets are quite healthy in comparison as they have no artificial colours or flavours and are 25% real fruit juice.
Info gleaned from Wikipedia
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Posted in Food & Drink | 
1970s, 70's, blackcurrant, confectionary, flavour, flavours, fruit gums, fruit juice, fruit juices, glucose syrup, Lime, musgrave, Nestle, Strawberry, sweets, wine gums | 
Leave a comment1978 Maxwell House Coffee featuring David Niven
Published January 4, 2011 | 
1978 Maxwell House Coffee commercial from the UK and Ireland featuring David Niven
Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. Introduced in 1892, it is named in honour of the Maxwell House Hotel in Nashville, Tennessee. For many years until the late 1980s it was the largest-selling coffee in the U.S. and is currently (ca. 2007) second behind Folgers, which is manufactured by The J.M. Smucker Co. The company recently unveiled a new slogan, “Good Just Got Great,” visible on their website. However, it is best known for its long-time slogan, “Good to the last drop,” and is still running ads featuring the line.
info gleaned from Wikipedia
1978 Lyons Quick Brew
Published December 31, 2010 | 1978 Lyons Quick Brew advert.
Quickbrew tea, like fruit and veg, is rich in antioxidants, which are powerful substances that can help your body look after itself. Antioxidants help mop up the bad molecules which enter our body through pollution, tobacco, smoke or sunlight and can damage our cells over time. Tea has been helping your body mop up bad molecules for over a hundred years.
1978 Green Giant Corn
Published December 30, 2010 | 1978 advert for Green Giant Corn
Green Giant is a vegetable company owned by General Mills. It is symbolized by two mascots, frozen vegetables, and also sells canned vegetables both under the Green Giant and Le Sueur brands.
In Canada, where an important part of the population speaks French, the company sells canned vegetables under the Le Sieur brand instead of Le Sueur because “sueur” means sweat in French and it was not good marketing introducing sweat in food advertising. Le Sieur means “the Sir” in French and thus was a more appropriate name.
The Green Giant brand is also licensed out by General Mills for fresh produce, which is managed by Potandon Produce (potatoes and onions specifically) and The Sholl Group II (all other fresh produce).
een Giant Corn
info gleaned from Wikipedia
Posted in Food & Drink | 1970s, 70's, canned vegetables, corn, frozen vegetables, general mills, le sueur, potatoes and onions, sweat, vegetable company | 1 Comment1978 Fresca
Published December 29, 2010 | 
1978 UK & Ireland commercial for Fresca.
Fresca is a brand of citrus diet soft drink made by The Coca-Cola Company. First introduced in the United States in 1966, the drink is now sold throughout the world, although it is not widely available outside of North America. Unlike other Coke products, it does not have a Pepsi equivalent (although in many markets, Pepsico licenses, produces and distributes “Diet Squirt,” a very similar beverage owned by the Dr Pepper Snapple Group).
Fresca means “fresh” (feminine form) in Portuguese, Spanish and Italian.
History
Since its introduction in 1966, Fresca has been marketed in the United States as a calorie-free, grapefruit-flavored soft drink, ostensibly catering to discriminating adult tastes. In ads it was described as an “imitation, citrus-flavored, artificially sweetened dietary beverage”. Fresca underwent several major ingredient changes since its introduction. The drink was originally sweetened with cyclamates, which were banned by the FDA in 1969, and the banned ingredient was replaced with saccharin. However, in 1985, the saccharin was replaced by NutraSweet-brand aspartame. More recently, around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener.
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