Magazines/Newspapers

TV advertisements for magazines from the last century.

1978 The Sun Newspaper commercial

The Sun is a daily national tabloid newspaper published in the United Kingdom and Republic of Ireland (where it is known as The Irish Sun) with an average circulation of 2,904,180 copies a day in October 2010, making it the biggest-selling newspaper in the UK. A separate Scottish Sun is published and printed in Glasgow with a circulation of about 339,000 copies daily (September 2010). The total daily readership is approximately 7,700,000. By circulation it is the tenth biggest newspaper in any language in the world, It reaches 2.9 million readers in the ABC1 demographic and 5.0 million in the C2DE demographic, compared to the 1.5 and 0.1 million respectively of its broadsheet stablemate The Times. It is published by News Group Newspapers of News International, itself a subsidiary of Rupert Murdoch’s News Corporation.

Info gleaned from Wikipedia

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1978 Daily Star Newspaper commercial from the UK.

The Daily Star is a daily tabloid newspaper published in the United Kingdom. the first publishing was on 2 November 1978, and was the first new national paper to be launched since the Daily Worker in 1930 (now Morning Star). For many years it published Monday to Saturday but on 15 September 2002 it expanded to bring out a Sunday edition, the Daily Star Sunday, which is edited by Gareth Morgan. On 31 October 2009 the paper published its 10,000th issue.

The paper was launched from Manchester and initially circulated only in the North and Midlands. It was conceived by the then-owners of Express Newspapers, Trafalgar House, to take on the strength of the Daily Mirror and Sun in the north. It was also intended to utilise the under-capacity of the Great Ancoats Street presses in Manchester as the Daily Express was losing circulation. The Daily Star sold out its first night print of 1,400,000. Its cover price has decreased over the years in order to compete with its rival The Sun.

The Daily Star is published by Express Newspapers, which also publishes the Daily Express and Sunday Express. The group is now owned by Richard Desmond’s Northern and Shell company. The paper predominately focuses on stories largely revolving around celebrities, sport, and news and gossip about popular television programmes, such as soap operas and reality TV shows.

Its editor is Dawn Neesom. She was promoted to the post in December 2003 after the previous editor, Peter Hill, moved to become editor of the Daily Express. Previously she had been an executive on the paper in charge of the features department.

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1978 Daily Mirror Newspaper commercial from the UK.

The Daily Mirror is a British tabloid newspaper founded in 1903. Twice in its history, from 1985 to 1987, and from 1997 to 2002, the title on its masthead was changed to read simply The Mirror, which is how the paper is often referred to in popular parlance. The circulation of the Daily Mirror in September 2010 was 1,213,323 copies daily.

20th century

The Daily Mirror was launched on 2 November 1903 by Alfred Harmsworth (later Lord Northcliffe) as a newspaper for women, run by women. Hence the name: he said, “I intend it to be really a mirror of feminine life as well on its grave as on its lighter sides….to be entertaining without being frivolous, and serious without being dull”, and also invited men to read it. It cost one penny.

It was not an immediate success, and in 1904, he decided to turn it into a pictorial newspaper, changing the masthead to The Daily Illustrated Mirror and appointing Hamilton Fyfe as editor who then fired all the women journalists. This name ran from 26 January to 27 April 1904 (issues 72 to 150), then reverted to The Daily Mirror. The first issue did not have advertisements on the front page as previously, but instead news text and engraved pictures (of a traitor and an actress), with the promise of photographs inside. Two days later, the price was dropped to one halfpenny and to the masthead was added: “A paper for men and women”. Continue reading

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1977 Sunday Mirror commercial

The Sunday Mirror is the Sunday edition of the newspaper. It began life in 1915 as the Sunday Pictorial and changed to become the Sunday Mirror in 1963. Trinity Mirror also owns The People (once Sunday People). The circulation of the Sunday Mirror in September 2010 was 1,126,053 copies weekly.

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1978 TV Times advert

TVTimes is a television listings magazine published in the United Kingdom by IPC Media, a subsidiary of Time Warner. It is known for its access to television actors and their programmes. In 2006 it was refreshed for a more modern look, increasing its emphasis on big star interviews and soaps. TVTimes is positioned in the premium sector as a quality TV weekly magazine for all generations.

TVTimes belongs to IPC Media’s family of television magazines, which form the sub-group TX. This includes What’s on TV, TV Easy and TV & Satellite Week, as well as the soap bi-weekly Soaplife.

info gleaned from Wikipedia

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