Archive for the 'Personal Hygiene/Grooming' Category
1979 commercial dor Denim Aftershave lotion,
1978 Old Spice commercial
The first Old Spice product, a fragrance called Early American Old Spice for women, was introduced in 1937, closely followed by Old Spice for men in 1938. The Old Spice products were manufactured by the Shulton Company that was founded in 1934 by William Lightfoot Schultz. The earliest of the men’s products were dominated by shaving soap and aftershave lotion. Early American Old Spice was developed around a colonial theme. When Old Spice was introduced, William Lightfoot Schultz was interested in maintaining a colonial framework for those products and chose a nautical theme for Old Spice. Thus, sailing ships, in particular colonial sailing ships, were used as a trademark. Through continuous use and advertising, the various ships have become a valuable trademark identifying the Old Spice product for men. A single picture of one of these ships ,as drawn by famous impressionist painter Jairus Bellamy, is actually on display at the Museum of Modern Art.
1978 commercial for Signal Tooth paste.
Signal is a toothpaste and a mouth wash produced by The Unilever company. Present in the market for over 40 years, it is available in over 48 countries.
1978 commercial from Wiklinson Sword promoting their Profile razor.
Wilkinson Sword is a brand name for two companies that make gardening tools and razors. Wilkinson Sword’s origins are in the manufacture of swords.
The company was founded in London in 1772. The brand is currently owned by Energizer Holdings (for razors) and by Fiskars (for gardening tools).
80’s advert for Natrel Plus body spray.
90’s advert for Vidal Sassoons Wash & Go shampoo.
‘Take two bottles into the shower with you? Not me, I just want to wash my heir and go!”
90’s Irish commercial for Oil of Ulay.
Olay began life in South Africa as oil of Olay. Graham Wulff (1916-2008)[1], an ex-Unilever chemist from Durban, started it in 1949. The name “oil of Olay” was chosen by Wulff as a spin on the word “lanolin”, a key ingredient.
It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.
90’s ad form Impulse body spray
Impulse is a bodyspray manufactured by Fabergé which was part of Unilever, an Anglo-Dutch company based in Rotterdam, Netherlands, and London, United Kingdom. Introduced as a ‘perfume deodorant’ in South Africa in 1972, Impulse was launched in the UK in 1979, including the butterfly design and the slogan “Men can’t help acting on Impulse.” Read the rest of this entry »
Lyril TV Advert from way back in the 1950s
1980’s ad for Vosene shampoo