1978 Shield Soap commercial.

Radox is a brand of bubble bath and shower gels available in the United Kingdom, Ireland, Czech Republic, Australia, Malaysia and South Africa. It comes in both bath salt and liquid form. Unilever agreed to buy the brand from Sara Lee in September, 2009

In June 2009 Radox launched the Be-Selfish campaign, alongside celebrity commentator Jenny Trent-Hughes to encourage women to take time out of their day for themselves.

In September 2009 Radox teamed up with celebrity author Kathy Lette to write the novel ‘All Steamed Up’, that became available free online.

In January 2010 Radox picked BBC Radio 1 DJ Sara Cox to front the Radox Be-Selfish campaign. Encouraging new mums to take time out of their day to enjoy an hour to themselves.

The first product produced by Radox was a salts foot bath in 1908 – nowadays it produces many different products such as liquid soap, deodorant, shower gels and a wide range of bubble baths.

Info gleaned from Wikipedia

1978 Kleenex Boutique Tissues

Kleenex is a brand name for a variety of toiletry paper-based products such as facial tissue, bathroom tissue, paper towels, and diapers. The name Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc. Often used as a genericized trademark, especially in the United States, “Kleenex” is in fact owned and used as a trademark by Kimberly-Clark. Kleenex products are manufactured in 30 countries and sold in more than 170.

1978 Dixcel Toilet Paper feat Little and Large.

1978 Crest Toothpaste commercial.

Crest is a brand of toothpaste made by Procter & Gamble in Germany and in United States of America and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Russia, Poland, Hungary and Romania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 (formerly Blendax GmbH, located in Mainz, Germany).

While toothpastes containing a fluoride as the active ingredient had already a long history Crest was first introduced in the United States in 1955. At first it used stannous fluoride, marketed as “Fluoristan” (this was also the original brand name it was sold under—it was later changed from “Fluoristan” to “Crest with Fluoristan”). The composition of the toothpaste had been developed by Drs. Muhler, Day, and William H. Nebergall at Indiana University, and was patented by Nebergall. Procter & Gamble paid royalties from use of the patent and thus financed a new dental research institute at this university (“The House that Crest built”). The active ingredient of Crest was changed in 1981 to sodium monofluorophosphate, or “Fluoristat”. Today Crest toothpastes use sodium fluoride, or “Dentrifice with Fluoristat”; Crest Pro-Health, recently introduced to the market, uses stannous fluoride again and an abrasive whitener together called “Polyfluorite”. Crest is noted by the American Dental Association (ADA) as an “effective decay-preventive dentifrice that can be of significant value,” as well as by equivalent dental associations in other countries.

The Crest brand has also been associated with about twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health, Crest 3D White, Crest Tartar Protection, Crest Whitening and Scope flavored toothpaste. From 2004-2010, Crest sold dental floss under the Crest Glide brand, which is now called Oral-B Glide. The original Crest logo was designed by Donald Deskey.

Info gleaned from Wikipedia

1978 Clearasil commercial.

Clearasil is the top-selling brand of skin care and acne medication, whose products contain chiefly benzoyl peroxide, sulfur & resorcinol, triclosan, or salicylic acid as active ingredients. Clearasil has a wide range of products both for rapid and sometimes slow acne treatment and for everyday prevention.

Clearasil was invented in the United States in 1950 by Ivan Combe with the help of chemist Kedzie Teller. At this time, it was the first dermatological brand created specially for younger skin to fight against pimples (acne). The active ingredients in the original product were sulfur and resorcinol, similar to the pre-existing adult acne product Acnomel. Combe used the popular ABC television show American Bandstand to help promote the product and its superior smell. In 1975, Wolfman Jack signed a contract promoting the product Clearasil Acne Ointment.

In 1961 the brand was bought by Richardson-Vicks. In 1985 Richardson-Vicks was acquired by Procter & Gamble together with Clearasil. In 2000 Clearasil moved to the Boots Group portfolio. In 2006 Boots Healthcare International was purchased by Reckitt Benckiser and now Clearasil is a part of the RB portfolio.

Info gleaned from Wikipedia

1989 commercial for MAX Factor products.

Max Factor & Company is a cosmetics company, founded during 1909 by Maximilian Faktorowicz (1877–August 30, 1938), Max Factor, a Polish-Jewish cosmetician. Max Factor & Company was a related, two-family, multi-generational international cosmetics company before its sale in 1973 for $500 million dollars. Presently, the Max Factor name is a popular brand of Procter & Gamble Co., which purchased the company in 1991.

Info gleaned from Wikipedia

1977 Tramp Perfume commercial. Weird name for woman’s perfume!!

Its actually still been sold today!!

1977 Organics Shampoo commercial featuring Twiggy aka Lesley Hornby

About Twiggy

Twiggy (born Lesley Hornby; 19 September 1949) is an English model, actress, and singer, now also known by her married name of Twiggy Lawson. At 16, she became the first prominent teenage model. She was known for her androgynous looks, large eyes, long eyelashes, thin build, and short hair. In 1966, she was named “The Face of 1966” by the Daily Express  and voted British Woman of the Year. By 1967, Twiggy had modelled in France, Japan, and the U.S., and landed on the covers of Vogue and The Tatler. Her fame had spread worldwide.

After modelling, Twiggy went on to enjoy a successful career as a screen, stage, and television actress. She has hosted her own series, Twiggy’s People, in which she interviewed celebrities, and also appeared as a judge on the reality show America’s Next Top Model. Her 1998 autobiography, Twiggy in Black and White, entered the bestseller lists. Since 2005, she has modelled for Marks and Spencer, most recently to promote their recent rebranding, appearing in TV adverts and print media, alongside Myleene Klass, Erin O’Connor, Lily Cole and others.

Info gleaned from Wikipedia

1977 Kleenex Tissues advert.

Kleenex is a brand name for a variety of toiletry paper-based products such as facial tissue, bathroom tissue, paper towels, and diapers. The name Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc. Often used as a genericized trademark, especially in the United States, “Kleenex” is in fact owned and used as a trademark by Kimberly-Clark. Kleenex products are manufactured in 30 countries and sold in more than 170.