Toys
Toys of the 80′s
Princess Magic Touch were produced by Coleco in 1987. They were a set of dolls which came with a charm that would only open up when touched by the doll’s “magic” wand. The charm would then turn into a piece of jewellery you could wear. There was also a few playsets produced which all also had “magical” properties.
Manta Force was a toyline produced by Bluebird Plc in the 1980s. MANTA was an acronym for Multiple-Air-Naval-Terrain-Assault Force, which referred to both the “good guys” and their spacecraft, searching the galaxy for a “New Earth”. Their foe was called Viper Squad, who traveled in a spacecraft called Red Venom. The back-story involved the sending of a spaceship to find a “New Earth” for colonization by the World Government, given the overpopulated and polluted state of Planet Earth. The Viper Squad aimed to take over MANTA and colonize the New Earth themselves.
An advert for IDEALs Mighty Mo from 1978.
Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company, which itself closed down. Certain brands and toys have been continued through other companies, most notably the Magic 8-ball and Rubik’s Cube.
1984 Christmas advert from MB games for the game My Dog Has Fleas!
The Milton Bradley Company is an American game company established by Milton Bradley in Springfield, Massachusetts, in 1860. In 1920, it absorbed the game production of McLoughlin Brothers, formerly the largest game manufacturer in the United States and in 1987 it purchased Selchow and Righter, makers of Parcheesi and Scrabble.
Milton Bradley was taken over by Hasbro, Inc., in 1984. Now wholly owned by Hasbro, it is still retained as one of Hasbro’s brands, similar to the manner in which Parker Brothers is one of Hasbro’s brands. It is a board game and sometimes video game publisher. During the late 1980s and early 1990s, Milton Bradley marketed a series of games (such as HeroQuest) in North America that were developed in the United Kingdom by Games Workshop (GW) that drew heavily from GW’s Warhammer Fantasy universe, albeit without explicit reference to the Warhammer product line. Milton Bradley also developed numerous game consoles such as the Microvision and Vectrex.