1977 ESSO
Published February 22, 2011 | 
1977 ESSO commercial from the UK
Esso is an international trade name for ExxonMobil and its related companies. Pronounced /ˈɛsoʊ/ (“S-O”), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States. In 1972, it was largely replaced in the U.S. by the Exxon brand, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.
info gleaned from Wikipedia
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Posted in Cars, Uncategorized | 
autos, brand name, Cars, diesel, esso, exxon, exxonmobil, gas, petrol, petrol engines, standard oil | 
Leave a comment1978 Road Safety for Motorcycles
Published December 14, 2010 | 1978 Road Safety for Motorcycles UK advert.
1978 Polaroid 1000
Published December 13, 2010 | 1978 Polaroid 1000 commercial.
Alongside the ‘prosumer’ range of folding SLRs, Polaroid released a large number of plastic bodied, non-folding consumer cameras that used the SX-70 integral film. There were several lines that varied in the type and amount of features they offered, but fall into three distinct categories differentiated by the method of focusing:
- Fixed focus – Generally known (in the US) as OneStep models
- Zone-focused – Generally known (in the US) as Pronto! models; e.g. Pronto RF
- Sonar Autofocus – Labelled as both Pronto! and OneStep models, but usually with an AF or Sonar moniker.
1978 Polaroid 1000
Published December 8, 2010 | 
1978 advert for the Polaroid 1000 .
The Polaroid Land Camera 1000 is a consumer camera line using SX-70 integral film. There were several models:
- Fixed focus – known (in the U.S.) as OneStep
- Zone-focused – known (in the U.S.) as Pronto! ; e.g. Pronto RF
- Sonar Autofocus – Labeled as both Pronto! and OneStep models, usually with an AF or Sonar designation
info gleaned from Wikipedia
1975 Kodak Ektra Cameras
Published November 8, 2010 | 1975 Kodak Ektra Cameras advert.
The Ektra was a very advanced 35mm rangefinder camera launched by Kodak USA in 1941. Before World War II, Kodak presented some really advanced cameras under the supervision of Joe Mihalyi, among which the Medalist, Super Six 20 and Bantam Special.
The Ektra was a 35mm coupled rangefinder camera. The shutter was of the focal plane type, from 1s to 1/1000, with horizontally traveling cloth curtains. The Ektra had a system of interchangeable magazine backs, allowing to change film in the middle of a roll. The advance lever was at the left of the magazine back, and needed two strokes. The release button was at the left of the top plate. It is said that Mihalyi was left-handed, so all the camera was designed to be used by a left-handed person. However this theory is contradicted here.
Posted in Electrical, Uncategorized | camera, ektra, interchangeable lenses, kodak, lens cases, lens elements, rangefinder camera, viewfinder | Leave a commentJoin ONE & Fight Against Poverty
