1977 commercial for Vigor Floor Wash.
Nowadays, you’d never see a cleaning product Anthropomorphised into a group of big-bummed charwomen scrubbing the floor. But that’s what happens in this advert for Vigor. ‘Kitchen Grease! Kitchen Grime! You can Beat It every time!’ trills the jolly jingle. It’s unbeatable!
The Sunday Mirror is the Sunday edition of the newspaper. It began life in 1915 as the Sunday Pictorial and changed to become the Sunday Mirror in 1963. Trinity Mirror also owns The People (once Sunday People). The circulation of the Sunday Mirror in September 2010 was 1,126,053 copies weekly.
1977 Sun Pat Peanut Butter advert.
Sun-Pat is a brand of peanut butter in the United Kingdom. Even though American peanut butter had been sold in the UK since the 1930s, Sun-Pat was not launched until the 1960s, initially produced as a by-product of a nut-packing operation in Hadfield, Derbyshire. The factory was closed in 2004 and production has now moved to Histon in Cambridgeshire.
In the early 1990s a range of cheese spreads were also produced under the Sun-Pat brand but were later discontinued.
The brand is currently owned by Premier Foods after its 2002 acquisition of Nestlé’s ambient food business.
1977 Stork Margarine featuring Bruce Forsyth.
Stork is a brand of margarine spread, owned by Unilever.
Introduced into the United Kingdom and Ireland from 1920, housewives were initially suspicious of the health affects and cooking ability of margarine. As a result, it required a large amount of advertising in the 1930s to increase usage, supported by the Stork sponsored Radio Lyons featuring the band of Carroll Gibbons.
It was on with the onset of World War Two and rationing of butter that sales began to rise, in part driven by the Stork Cookery Service. During the war, a lorry carrying Stork margarine overturned on the A531 road near Heighley in Madeley, Staffordshire, resulting in people coming to try to salvage its load. Today, the location is known as Margarine Corner.