1988 commercial for Impulse “On Fire”.

Impulse is a bodyspray manufactured by Fabergé which was part of Unilever, an Anglo-Dutch company based in Rotterdam, Netherlands, and London, United Kingdom. Introduced as a ‘perfume deodorant’ in South Africa in 1972, Impulse was launched in the UK in 1979, including the butterfly design and the slogan “Men can’t help acting on Impulse.” Continue reading

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1988 commercial for the ESSO Collection.

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1988 Duracell advert from the UK and Ireland.

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1988 advert for Duracell.

Duracell originated via the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory, who met during the 1920s. The P.R. Mallory Company produced mercury cells for military equipment use, trumping the Zn-air battery technology used then in virtually all applications. During the late 1970s, when the company’s concerns for the now-known effects of mercury began, mercury quickly became an obsolete ingredient in all their manufacturing processes. It was replaced by alkaline technology. Continue reading

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1988 advert for Coke Cola. “Coke Cola is it”.

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