1988 Castrol GTX advert.
Castrol is a brand of industrial and automotive lubricants which is applied to a large range of oils, greases and similar products for most lubrication applications. The Castrol brand is part of the BP Group of companies, but has retained its separate identity.

In February 1899, Charles Cheers Wakefield took what was perhaps the greatest risk of his working life: he resigned from the Vacuum Oil Company over a disagreement with the management regarding Vacuum Oil’s foray into the rail-road lubricants sector, and set himself up as competition. The firm he left behind would go on to become Mobil Oil.

Wakefield rented three small rooms on the third floor of 27 Cannon Street in the heart of London, and it was there, on Thursday 9 March 1899, that the firm of C.C.Wakefield & Co opened its doors for the first time. Continue reading

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1988 Castlemaine xxxx commercial from the UK and Ireland.

The XXXX brand was launched in 1924 by then Castlemaine Brewers; named after the town of Castlemaine, Victoria where the company was born in 1857, the famous yellow and red label still bears this town’s name. XXXX has been brewed in the Castlemaine Perkins Milton Brewery since its introduction, and has featured an artist’s sketch (later very stylised) of this brewery on the label of beer bottles and cans. In the 1950s the prominent ‘XXXX’ illuminated sign was erected on the brewery.

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1988 Carling Black Label UK advert.

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1988 Barclays commercial “Your Better off”.

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1988 AUDI ad “Vorsprung durch technik”.

The company traces its origins back to 1899 and August Horch. The first Horch automobile was produced in 1901 in Zwickau. In 1909, Horch was forced out of the company he had founded. He then started a new company in Zwickau and continued using the Horch brand. His former partners sued him for trademark infringement and a German court determined that the Horch brand belonged to his former company. August Horch was forced to refrain from using his own family name in his new car business. Continue reading

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