1978 Fresca
Published December 29, 2010 | 
1978 UK & Ireland commercial for Fresca.
Fresca is a brand of citrus diet soft drink made by The Coca-Cola Company. First introduced in the United States in 1966, the drink is now sold throughout the world, although it is not widely available outside of North America. Unlike other Coke products, it does not have a Pepsi equivalent (although in many markets, Pepsico licenses, produces and distributes “Diet Squirt,” a very similar beverage owned by the Dr Pepper Snapple Group).
Fresca means “fresh” (feminine form) in Portuguese, Spanish and Italian.
History
Since its introduction in 1966, Fresca has been marketed in the United States as a calorie-free, grapefruit-flavored soft drink, ostensibly catering to discriminating adult tastes. In ads it was described as an “imitation, citrus-flavored, artificially sweetened dietary beverage”. Fresca underwent several major ingredient changes since its introduction. The drink was originally sweetened with cyclamates, which were banned by the FDA in 1969, and the banned ingredient was replaced with saccharin. However, in 1985, the saccharin was replaced by NutraSweet-brand aspartame. More recently, around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener.
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1978 Carling Black Label
Published December 29, 2010 | 
1978 Carling Black Label ad
Carling brands are currently owned by the Molson Coors Brewing Company. In South Africa it is distributed by SABMiller.
Carling Black Label is the name of a brand of Canadian lager in Australia, Canada, Ireland, the United Kingdom and South Africa. In Sweden it is known as Carling Premier.
History
The history of Carling dates back to 1818, when Thomas Carling, a farmer from the English county of Yorkshire, took his family to eastern Canada, settling at what is now the city of London, Ontario. During his first year there Carling cleared a small area of land.He called on his neighbours to help at a “stumping bee”, a cooperative effort in which each man brought his own oxen and tools and the land was cleared of tree stumps. Continue reading
1978 Birds Dream Topping
Published December 28, 2010 | 
1978 Birds Dream Topping advert from the UK
The ingredients for this “dessert topping mix with sweetener” from Kraft Foods read like a chemistry textbook, but Kraft craftily makes use of a somewhat ersatz formulation: “Contains a source of phenylalanine for vegetarians,” the label says. Look up phenylalanine – is it a warning or a recommendation? – and it turns out to be both. Phenylalanine is a constituent of the controversial artificial sweetener, aspartame. But it’s a good one; an essential amino acid that can’t be made by the body and needs to be supplied in the diet. So good old Dream Topping is good for you. Sort of.
1978 18 Hour Girdle from Playtex
Published December 28, 2010 | 1978 18 Hour Girdle advert from Playtex .
Playtex is a well known brand (and trademark). It used to be associated with bras and women’s undergarments. Currently there are two separate companies with the Playtex name.
The women’s undergarment Playtex manufactures feminine hygiene and infant care products. The name comes from “perforated latex” which sandwiched between cloth gave the underwear its elastic and body shaping character.
A children’s diaper and other baby products company also bears the PlayTex name. This has been and continues to be a source of confusion.
1978 TV Times
Published December 28, 2010 | 1978 TV Times commercial from the UK.
TVTimes is a television listings magazine published in the United Kingdom by IPC Media, a subsidiary of Time Warner. It is known for its access to television actors and their programmes. In 2006 it was refreshed for a more modern look, increasing its emphasis on big star interviews and soaps. TVTimes is positioned in the premium sector as a quality TV weekly magazine for all generations.
TVTimes belongs to IPC Media’s family of television magazines, which form the sub-group TX. This includes What’s on TV, TV Easy and TV & Satellite Week, as well as the soap bi-weekly Soaplife.
info gleaned from Wikipedia
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