1978 Daily Star Newspaper commercial from the UK.
The Daily Star is a daily tabloid newspaper published in the United Kingdom. the first publishing was on 2 November 1978, and was the first new national paper to be launched since the Daily Worker in 1930 (now Morning Star). For many years it published Monday to Saturday but on 15 September 2002 it expanded to bring out a Sunday edition, the Daily Star Sunday, which is edited by Gareth Morgan. On 31 October 2009 the paper published its 10,000th issue.
The paper was launched from Manchester and initially circulated only in the North and Midlands. It was conceived by the then-owners of Express Newspapers, Trafalgar House, to take on the strength of the Daily Mirror and Sun in the north. It was also intended to utilise the under-capacity of the Great Ancoats Street presses in Manchester as the Daily Express was losing circulation. The Daily Star sold out its first night print of 1,400,000. Its cover price has decreased over the years in order to compete with its rival The Sun.
The Daily Star is published by Express Newspapers, which also publishes the Daily Express and Sunday Express. The group is now owned by Richard Desmond’s Northern and Shell company. The paper predominately focuses on stories largely revolving around celebrities, sport, and news and gossip about popular television programmes, such as soap operas and reality TV shows.
Its editor is Dawn Neesom. She was promoted to the post in December 2003 after the previous editor, Peter Hill, moved to become editor of the Daily Express. Previously she had been an executive on the paper in charge of the features department.
1978 Daily Mirror Newspaper commercial from the UK.
The Daily Mirror is a British tabloid newspaper founded in 1903. Twice in its history, from 1985 to 1987, and from 1997 to 2002, the title on its masthead was changed to read simply The Mirror, which is how the paper is often referred to in popular parlance. The circulation of the Daily Mirror in September 2010 was 1,213,323 copies daily.
The Daily Mirror was launched on 2 November 1903 by Alfred Harmsworth (later Lord Northcliffe) as a newspaper for women, run by women. Hence the name: he said, “I intend it to be really a mirror of feminine life as well on its grave as on its lighter sides….to be entertaining without being frivolous, and serious without being dull”, and also invited men to read it. It cost one penny.
It was not an immediate success, and in 1904, he decided to turn it into a pictorial newspaper, changing the masthead to The Daily Illustrated Mirror and appointing Hamilton Fyfe as editor who then fired all the women journalists. This name ran from 26 January to 27 April 1904 (issues 72 to 150), then reverted to The Daily Mirror. The first issue did not have advertisements on the front page as previously, but instead news text and engraved pictures (of a traitor and an actress), with the promise of photographs inside. Two days later, the price was dropped to one halfpenny and to the masthead was added: “A paper for men and women”. Continue reading
1978 Crest Toothpaste commercial.
Crest is a brand of toothpaste made by Procter & Gamble in Germany and in United States of America and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Russia, Poland, Hungary and Romania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 (formerly Blendax GmbH, located in Mainz, Germany).
While toothpastes containing a fluoride as the active ingredient had already a long history Crest was first introduced in the United States in 1955. At first it used stannous fluoride, marketed as “Fluoristan” (this was also the original brand name it was sold under—it was later changed from “Fluoristan” to “Crest with Fluoristan”). The composition of the toothpaste had been developed by Drs. Muhler, Day, and William H. Nebergall at Indiana University, and was patented by Nebergall. Procter & Gamble paid royalties from use of the patent and thus financed a new dental research institute at this university (“The House that Crest built”). The active ingredient of Crest was changed in 1981 to sodium monofluorophosphate, or “Fluoristat”. Today Crest toothpastes use sodium fluoride, or “Dentrifice with Fluoristat”; Crest Pro-Health, recently introduced to the market, uses stannous fluoride again and an abrasive whitener together called “Polyfluorite”. Crest is noted by the American Dental Association (ADA) as an “effective decay-preventive dentifrice that can be of significant value,” as well as by equivalent dental associations in other countries. Continue reading
1978 Clearasil commercial.
Clearasil is the top-selling brand of skin care and acne medication, whose products contain chiefly benzoyl peroxide, sulfur & resorcinol, triclosan, or salicylic acid as active ingredients. Clearasil has a wide range of products both for rapid and sometimes slow acne treatment and for everyday prevention.
Clearasil was invented in the United States in 1950 by Ivan Combe with the help of chemist Kedzie Teller. At this time, it was the first dermatological brand created specially for younger skin to fight against pimples (acne). The active ingredients in the original product were sulfur and resorcinol, similar to the pre-existing adult acne product Acnomel. Combe used the popular ABC television show American Bandstand to help promote the product and its superior smell. In 1975, Wolfman Jack signed a contract promoting the product Clearasil Acne Ointment.
In 1961 the brand was bought by Richardson-Vicks. In 1985 Richardson-Vicks was acquired by Procter & Gamble together with Clearasil. In 2000 Clearasil moved to the Boots Group portfolio. In 2006 Boots Healthcare International was purchased by Reckitt Benckiser and now Clearasil is a part of the RB portfolio.
Info gleaned from Wikipedia
1978 Birds Eye Fish Fingers
In the United Kingdom in the 1930s, most of the herring catch was pickled and exported to other Northern European countries. In an attempt to make herring more appealing on the home market, companies tried to present it in a new way, creating herring fish fingers called “herring savouries” and were tested on the market against a bland control product of cod sticks, sold as “fish fingers.” Shoppers in Southampton and South Wales, where the test was conducted, confounded expectations by showing an overwhelming preference for the cod. Cod fish fingers were first produced in Great Yarmouth,[1] and introduced in Britain on 26 September 1955.
In 1953, the American company Gorton-Pew Fisheries, now known as Gorton’s, was the first company to introduce a frozen ready-to-cook fish finger, named Gorton’s Fish Sticks, which won the Parents Magazine Seal of Approval.
Info gleaned from Wikipedia