autos

1977 ESSO commercial from the UK

Esso is an international trade name for ExxonMobil and its related companies. Pronounced /ˈɛsoʊ/ (“S-O”), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States. In 1972, it was largely replaced in the U.S. by the Exxon brand, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.

info gleaned from Wikipedia

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1978 advert for the New Skoda Super Estelle.

The origins of what became Škoda Auto go back to the early 1890s where, like many long-established car manufacturers, a company started out manufacturing bicycles. It was 1894, and 26-year old Václav Klement, who was a bookseller in Mladá Boleslav, in today’s Czech Republic, which was then part of Austria-Hungary, was unable to obtain spare parts to repair his German bicycle. Klement returned his bicycle to the manufacturers, Seidel and Naumann, with a letter, in Czech, asking them to carry out repairs, only to receive a reply, in German, stating: “If you would like an answer to your inquiry, you should try writing in a language we can understand”. A disgusted Klement, despite not having technical experience, decided to start a bicycle repair shop, which he and Václav Laurin opened in 1895 in Mladá Boleslav. Before going into business partnership with Klement, Laurin was established as a bicycle manufacturer in the nearby town of Turnov.

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1978 UK & Ireland TV commercial for the Fiat Supermirafiori

The Fiat 131, additionally called “Mirafiori”, is a small/medium family car produced by the Italian car manufacturer Fiat from 1974 to 1984. It was exhibited at 1974 Turin Motor Show.

The 131 was the replacement for the successful Fiat 124, and available as a 2-door and 4-door saloon and 5-door estate. The 131 was given the Mirafiori name after the Turin suburb where the cars were produced. Naming the car in this way marked a break with the former Fiat convention, established in the 1960s, of naming their mainstream models only with a three digit number, and it set the pattern for Fiat to adopt Anglo-American style car naming practice, with carefully chosen names for subsequent new models. Initially, the 131 was offered with 1.3 L and 1.6 L single overhead camshaft engines. Revisions were made in 1978 and 1981, and all models were produced until production ceased in 1984.

1,513,800 units total were produced in Italy

Info gleaned from Wikipedia

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ESSO advert from the 80′s

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Citroen BX advert from1984.

The Citroën BX is a large family car that was produced by the French manufacturer Citroën between 1982 and 1994. In total, 2,315,739 BXs were built during its 12-year history. The hatchback was discontinued in 1993 with the arrival of the Xantia, but the estate continued for another year.

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