1988 Castrol GTX advert.
Castrol is a brand of industrial and automotive lubricants which is applied to a large range of oils, greases and similar products for most lubrication applications. The Castrol brand is part of the BP Group of companies, but has retained its separate identity.
In February 1899, Charles Cheers Wakefield took what was perhaps the greatest risk of his working life: he resigned from the Vacuum Oil Company over a disagreement with the management regarding Vacuum Oil’s foray into the rail-road lubricants sector, and set himself up as competition. The firm he left behind would go on to become Mobil Oil.
Wakefield rented three small rooms on the third floor of 27 Cannon Street in the heart of London, and it was there, on Thursday 9 March 1899, that the firm of C.C.Wakefield & Co opened its doors for the first time. Continue reading
1988 AUDI ad “Vorsprung durch technik”.
The company traces its origins back to 1899 and August Horch. The first Horch automobile was produced in 1901 in Zwickau. In 1909, Horch was forced out of the company he had founded. He then started a new company in Zwickau and continued using the Horch brand. His former partners sued him for trademark infringement and a German court determined that the Horch brand belonged to his former company. August Horch was forced to refrain from using his own family name in his new car business. Continue reading
1983 Fiat UNO advert.
The Fiat Uno is a supermini car produced by the Italian manufacturer Fiat. The Uno was launched in 1983 and built in its homeland until 1995, with production still taking place in other countries.
The Uno was launched to replace the ageing Fiat 127. Designed by Giorgetto Giugiaro’s ItalDesign company, its tall, square body and a low drag coefficient of 0.34 won it much praise for airy interior space and fuel economy. It incorporated many packaging lessons learnt from Giugiaro’s 1978 Lancia Megagamma concept car (an experimental MPV) but miniaturised. It was voted European Car of the Year in 1984. Continue reading
1984 Vauxhall Nova commercial from the UK.
The Vauxhall Nova was produced by General Motors between 1983 and 1993. It replaced the Vauxhall Chevette and Opel Kadett City. All Nova and Vauxhall Corsa models were made in Spain, with the first British customers taking delivery of their cars in April 1983. It gave Vauxhall a much-needed modern competitor in the UK supermini market, as the Chevette was older than the majority of its competitors, namely the Ford Fiesta and Austin Metro. Continue reading