Potato waffles are a potato based savoury food in a waffle like lattice shape. They are common in the UK and Ireland and are also available in some other countries.
They are made of reconstituted potato, oil, and seasonings. They may be baked, grilled, or fried, and are used as a side dish, often together with sausages or bacon, or as a snack food. They are sold frozen and produced by various frozen food companies including Birds Eye and McCain Foods. Contrary to popular belief, Potato Waffle’s are not actual waffle products.
Info gleaned from Wikipedia
1979 commercial for Birdseye frozen foods featuring June Whitfield
June Rosemary Whitfield, CBE (born 11 November 1925) is an English actress, known in the United Kingdom since the 1950s for roles in radio and television comedy series.
Her first big break was a lead role in the radio comedy Take It From Here, and television followed, including appearances with Tony Hancock throughout his television career. In 1966, Whitfield played her first television sitcom role, in Beggar My Neighbour and this ran for two years. She also starred in several Carry On films.
In 1968 June Whitfield and Terry Scott began their long television partnership which peaked with roles as husband and wife in Happy Ever After and Terry and June. From 1992 to 2003 Whitfield appeared in Jennifer Saunders’s sitcom Absolutely Fabulous and has played a regular character in Last of the Summer Wine as well as a recurring character in The Green Green Grass.
Birds Eye Quarter Pounder advert from the 80′s