1978 advert for Hovis
Hovis is a UK brand of flour and bread, owned by Premier Foods.
The name was coined by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis – “the strength of man”.
The Hovis process was patented on 6 October 1887 by Richard “Stoney” Smith (1836–1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis branded baking tins to other bakers. They became Hovis Limited in 1918. They also ran a mill in Macclesfield.
1974 commercial for Mothers Pride bread featuring a visit from the Queen herself. The resemblance is remarkable.
Mother’s Pride is a brand name for a variety of breads produced by British Bakeries, a division of Premier Foods. The company also bakes Nimble (reduced calorie) and Hovis branded loaves as well as supermarket ‘own brand’ ranges.
British Bakeries was set up by Rank, Hovis, McDougall in 1955 to counter the then dominance of Allied Bakeries (Sunblest) and ensure an outlet for their flour products. Mother’s Pride, which had been sold in the North since 1936, was marketed as a national brand by the new division in 1956. For a time in the 70s and 80s, it was the best selling white bread in the UK.
The 1960s advertising jingle was: ‘Mother’s Pride’s a family, A family of bread’. One well-known advertisement featured singer Dusty Springfield singing a jingle called “Knocker-Upper” (which, in the UK, refers to someone who wakes up other people). This is featured on the “Dusty: Full Circle” documentary from 1994.
Info gleaned from Wikipedia