breweries

Skol Lager advert from 1983.

Skol is an international beer brand. Allied Breweries of the UK, Labatt of Canada, Pripps-Bryggerierna of Sweden and Unibra of Belgium formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol lager, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed.

Skol is the most popular beer in Brazil, originally produced by Caracu, which was bought by Brahma in 1980, which in turn became Ambev, then InBev and later AB InBev. Carlsberg holds the license outside Africa and South America.[3] Unibra holds the license for Africa.[4]

The name is related to the Scandinavian toast “skål”. For a period, the Hagar the Horrible cartoon character was used for promotion.

The merger between Allied Breweries and Carslberg, created Carlsberg-Tetley’s, who now brew the beer at their brewery in Leeds.

Info gleaned from Wikipedia

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1979 commercial for Holsten Pils.

Holsten Brewery (Holsten-Brauerei AG) is a brewing company founded in 1518 in what is now Hamburg’s Altona-Nord quarter. The group now has seven breweries in Germany. Its nationally distributed premium brand is the pale lager Holsten Pilsener. The company was acquired by the Carlsberg Group in 2004.

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1979 commercial for Holsten Pils Lager

Holsten Brewery (Holsten-Brauerei AG) is a brewing company founded in 1518 in what is now Hamburg’s Altona-Nord quarter.   The group now has seven breweries in Germany. Its nationally distributed premium brand is the pale lager Holsten Pilsener. The company was acquired by the Carlsberg Group in 2004. 

 

History

In the late 19th Century Holsten Brauerei first began trading in the UK when they purchased a brewery in Wandsworth, London. Holsten Pils was first imported into the UK in 1952 thus creating the premium packaged lager market. In 1979 the first of many award winning TV ad campaigns was launched starring Donald Pleasence. In the mid-1980s Holsten became the UK’s number one selling premium packaged lager. Up until 1999, Holsten UK had been operated as a joint venture between Holsten Brauerei and S & N. In 1999 the joint venture was dissolved and Holsten UK took over responsibility for the on trade, followed in 2000 by the off trade.

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A commercial from 1988 for Heineken

Heineken International is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2007, Heineken owns over 119 breweries in more than 65 countries[4] and employs approximately 54,004 people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger Beer, Żywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken Pilsener. Heineken claims that the original Heineken recipe has not changed since the beer was first produced nearly 150 years ago.

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1986 commercial for Skol Larker featuring Hagar the Horrible.

Skol is an international beer brand. Allied Breweries of the UK, Labatt of Canada, Pripps-Bryggerierna of Sweden and Unibra of Belgium formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol lager, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed.

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