diageo

Malibu Jamaican Rum 80s

History

The product was originally made from fruit spirits, flavoured with rum and coconut flavouring in Curaçao. Originally, the product was used to simplify the making of Piña Coladas by bartenders. When the product took off production was then moved to Jamaica, and the quality of the ingredients used were improved. The brand was sold by Diageo to Allied Domecq for £560m ($800m) in 2002 and later to Pernod Ricard.

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90s advert for Baileys Irish Cream

Baileys Irish Cream (the registered trademark omits the apostrophe) is an Irish whiskey and cream based liqueur, made by Gilbeys of Ireland. The trademark is currently owned by Diageo. It has a declared alcohol content of 17% alcohol by volume.

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1990 commercial for Malibu

Malibu Rum is a rum made in Barbados with natural coconut extract. The alcohol content by volume is 21.0% (42 proof). The brand is owned by Pernod Ricard.

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