1985 Ever Ready Gold Seal
Published August 4, 2010 | 
On January 10, 1899, American Electrical Novelty and Manufacturing Company obtained U.S. Patent No. 617,592 (filed 12 March 1898) from David Misell, an inventor. This “electric device” designed by Misell was powered by “D” batteries laid front-to-back in a paper tube with the light bulb and a rough brass reflector at the end. Misell, the inventor of the tubular hand-held “electric device” (a.k.a. electric torch or flashlight), assigned his invention over to the American Electrical Novelty and Manufacturing Company owned by Conrad Hubert.
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Posted in Electrical, Household | 
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Leave a commentDuracell 1984
Published July 29, 2010 | 1984 Duracell advert
Posted in Electrical | batteries, battery, bunny, duracell, energiser bunny, rabbit | Leave a commentDuracell
Published December 30, 2008 | Duracell commercial from 1979
Duracell
Published September 16, 2008 | 1988 Duracell advert from the UK and Ireland.
Duracell
Published September 15, 2008 | 1988 advert for Duracell.
Duracell originated via the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory, who met during the 1920s. The P.R. Mallory Company produced mercury cells for military equipment use, trumping the Zn-air battery technology used then in virtually all applications. During the late 1970s, when the company’s concerns for the now-known effects of mercury began, mercury quickly became an obsolete ingredient in all their manufacturing processes. It was replaced by alkaline technology. Continue reading
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