1978 Hovis
Published November 24, 2010 | 
1978 advert for Hovis
Hovis is a UK brand of flour and bread, owned by Premier Foods.
The name was coined by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis – “the strength of man”.
The Hovis process was patented on 6 October 1887 by Richard “Stoney” Smith (1836–1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis branded baking tins to other bakers. They became Hovis Limited in 1918. They also ran a mill in Macclesfield.
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Posted in Food & Drink | 
bakers, bread, british bakeries, flour, nimble bread, premier foods, rank hovis mcdougall, wheat germ, wheatgerm | 
Leave a commentHovis
Published April 1, 2009 | A commercial from 1995 for Hovis
Hovis is a UK brand of flour and bread, now owned by Premier Foods.
The name was coined by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis – “the strength of man”.
The Hovis process was patented on 6 October 1887 by Richard “Stoney” Smith (1836–1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis branded baking tins to other bakers. They became Hovis Limited in 1918.
Posted in Food & Drink | Antonín Dvořák, bread, british bakeries, fitton, flour, grime, premier foods, richsrd stoney smith, ridley scott, sandwich, wheat germ, wheatgerm | Leave a commentMcDougalls Flour
Published January 4, 2009 | McDougalls Flower commercial from 1979.
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