general mills

History

Palitoy (from 1968 to 1980, a British subsidiary of General Mills) was the UK licensee for Hasbro Industries. Palitoy grew out of a plastics firm established by Alfred Edward Pallett in 1909 and went on to become one of Britain’s leading toy manufacturers until its ultimate closure in 1984.[3]

In the early years Action Man competed with the entirely British Tommy Gunn by Pedigree Toys who were the producers of the Sindy doll. The Tommy Gunn figure copied aspects of Hasbro’s G.I. Joe, released two years earlier in the United States. Regardless, Tommy Gunn was generally regarded as a higher quality in terms of equipment and accuracy of accessories, especially since the Action Man of the 1960s was little more than a re-packaged G.I. Joe. However, he was ultimately unable to compete with Action Man and was discontinued in 1968. In the late 1960s and early 1970s many other companies produced competition for Action Man, but all were of the cheap blow-moulded variety, which produces thin-walled components lacking the articulation and sturdiness of the Palitoy components, which utilised more costly Injection and Rotational moulding processes. Continue reading

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1978 advert for Green Giant Corn

Green Giant is a vegetable company owned by General Mills. It is symbolized by two mascots, frozen vegetables, and also sells canned vegetables both under the Green Giant and Le Sueur brands.

In Canada, where an important part of the population speaks French, the company sells canned vegetables under the Le Sieur brand instead of Le Sueur because “sueur” means sweat in French and it was not good marketing introducing sweat in food advertising. Le Sieur means “the Sir” in French and thus was a more appropriate name.

The Green Giant brand is also licensed out by General Mills for fresh produce, which is managed by Potandon Produce (potatoes and onions specifically) and The Sholl Group II (all other fresh produce).

een Giant Corn

info gleaned from Wikipedia

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1985 commercial for Shreadded Wheat.

Shredded wheat is a breakfast cereal made from whole wheat. It comes in two sizes, bite sized (34 × 1 in), and full size, which may be broken into small pieces before milk is added.

Both sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced “filled” versions of the bite-size cereal containing a raisin at the center, or apricot or cranberry filling.

In the United States, shredded wheat is most heavily advertised and marketed by Post Cereals, which acquired the product in 1993 through its parent company, Kraft Foods, buying it from its long-time producer Nabisco. Kellogg’s sells eight varieties of miniature, or bite-sized, shredded wheat cereal. Natural and organic manufacturer Barbara’s Bakery makes an all-natural version of shredded wheat. In the United Kingdom, the Shredded Wheat brand is owned by Cereal Partners, a Nestle/General Mills company, although there are many generic versions and variants by different names. It was first made in the US in 1893, while UK production began in 1926.

“Never Eat Shredded Wheat” is a common childhood mnemonic for remembering the Cardinal Points on a compass.

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Shredded Wheat ad from the 80′s

Shredded wheat is a breakfast cereal made from whole wheat. It comes in two sizes, bite sized (34 × 1 in), and full size, which may be broken into small pieces before milk is added.

Both sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced “filled” versions of the bite-size cereal containing a raisin at the center, or apricot or cranberry filling.

Continue reading

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