laundry detergent

1979 Dreft Washing Powder commercial.
Dreft is a popular laundry detergent in the United States, Canada, United Kingdom, the Netherlands and other markets. First produced by Procter & Gamble in 1933, it was one of the earliest synthetic detergents. Upon its inception, Dreft was touted as a significant improvement over the soap suds of the day, but it proved best at treating only lightly soiled clothes and not heavy loads. As Dreft does not leave a lime scum deposit nor does it contain harsh chemicals such as bleach, it is suitable for fine washables such as silk or wool as well as flame resistant fabrics. The Fairy brand of washing-up liquid is also sold under the name Dreft in some countries.

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Daz is the name of a popular laundry detergent on the market in the United Kingdom and Ireland. It is manufactured by Procter & Gamble and is lower priced than P&G’s main brand, Ariel. Aggressively marketed, it is associated in popular culture with the “Daz Doorstep Challenge” series of commercials, which saw various ‘hosts’ including Danny Baker, Shane Richie and Michael Barrymore surprising Jax Wilson at her door and asking them to put Daz to the test . The advert was famously spoofed by Dom Joly in the British sketch series Trigger Happy TV where Dom would knock on doors presenting the ‘zap mega’ challenge. He then ran from the scene with the crew in tow, arms akimbo, legs flailing while the occupier went to retrieve a white garment. The occupier then returned to the door looking bemused. The advert was also spoofed in a John Smith’s advertising campaign featuring Peter Kay. Recent TV commercials are set in an obviously fictitious “Cleaner Close” soap opera.

Info gleaned from Wikipedia

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1978 Tide Washing Powder advert from the UK

Tide (Alo or Ace in some countries) is the brand-name of a popular laundry detergent manufactured by Procter & Gamble and first introduced to the United States consumer in 1946. It is also marketed in Canada, Saudi Arabia, Morocco, India and several other countries. Originally in the form of a white powdered bead, the Tide detergents line was later expanded to include orange, clear, and dark-blue liquids. The brand is recognized by its distinctive orange-and-yellow bulls-eye logo. Tide was the first heavy-duty synthetic detergent, the development of which was designated an ACS National Historical Chemical Landmark.

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1979 commercial for DAZ

Daz is the name of a popular laundry detergent on the market in the United Kingdom and Ireland. It is manufactured by Procter & Gamble and is lower priced than P&G’s main brand, Ariel. Aggressively marketed, it is associated in popular culture with the “Daz Doorstep Challenge” series of commercials, which saw various ‘hosts’ including Danny Baker, Shane Richie and Michael Barrymore surprising house occupiers at the door and asking them to put Daz to the test against a rival detergent. The advert was famously spoofed by Dom Joly in the British sketch series Trigger Happy TV where Dom would knock on doors presenting the ‘zap mega’ challenge. He then ran from the scene with the crew in tow, arms akimbo, legs flailing while the occupier went to retrieve a white garment. The occupier then returned to the door looking bemused. The advert was also spoofed in a John Smith’s advertising campaign featuring Peter Kay. Recent TV commercials are set in an obviously fictitious “Cleaner Close” soap opera.

Info gleaned from Wikipedia

Daz also makes “Daz tablets” and Daz in liquid form.

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A commercial from 1988 for Persil Washing Powder

Persil Power is a laundry detergent product developed and sold in the mid-1990s by Unilever.

In the early 1990s, Unilever’s Persil detergent had been falling behind its competitors in sales. As independent tests were showing the major brands to have relatively similar performance in removing stains, Unilever decided that they needed a product with an edge in stain removal. Persil’s main competitor, Ariel, had recently introduced Ariel Ultra, the first of the “Super Compacts” – washing powders equipped with chemical catalysts which (according to the advertising) cleaned better than ever, with less powder. With Ariel Ultra taking the detergent market by storm, and their own Persil Micro lagging far behind, Unilever needed but to surpass it with a new super-compact Persil line. Thus, Persil Power was conceived.

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