Mars (also Mars bar) is a chocolate bar manufactured by Mars, Incorporated. It was first manufactured in Slough, Berkshire in the United Kingdom in 1932 as a sweeter version of the American Milky Way bar which Mars, Inc. produced in the USA (not to be confused with the European version of Milky Way, which is a different confection and similar to the US 3 Musketeers). It was advertised to the trade as being made with Cadbury’s chocolate as ‘couverture’.
In the United States, a different confection bears the Mars bar name. Featuring nougat, soft caramel, and almonds coated in milk chocolate, the American Mars bar was relaunched in 2010 after being discontinued in 2002.
Info gleaned from Wikipedia
1978 UK and Ireland commercial for Milky Way Chocolate Bars
The Milky Way bar is a chocolate bar distributed by the Mars confectionery company. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate and is very similar to the Mars bar sold in other countries. The non-US Milky Way bar, on the other hand, is not topped with caramel and is therefore similar to the American 3 Musketeers bar.
The European version of the bar has no caramel topping, and consists of a nougat centre that is considerably lighter than that of the Mars bar. Because of this low density (0,88 g/cm³), it will float in water (and/or in milk) without sinking. This rare attribute was used for an advertising campaign in Germany, France, Russia, Republic of Ireland, Poland, the Netherlands and the United Kingdom.
A commercial from 1995 for Mars Ice Cream
90′s ad for Mars Bars featuring Peter Elliot Olympic Athlete.
The Mars Bar is a chocolate bar manufactured by Mars Incorporated. It was first manufactured in Slough in the United Kingdom in 1932 as a sweeter version of the American Milky Way bar which Mars, Inc. produced in the USA (not to be confused with the European version of the Milky Way, which is a different confection).
A different chocolate bar with the same name was sold in the USA until 2002 when its name was changed to Snickers Almond Bar. It contained then, and still does, plain nougat, almonds, caramel and milk chocolate. Continue reading →
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