1977 Sun Pat Peanut Butter advert.
Sun-Pat is a brand of peanut butter in the United Kingdom. Even though American peanut butter had been sold in the UK since the 1930s, Sun-Pat was not launched until the 1960s, initially produced as a by-product of a nut-packing operation in Hadfield, Derbyshire. The factory was closed in 2004 and production has now moved to Histon in Cambridgeshire.
In the early 1990s a range of cheese spreads were also produced under the Sun-Pat brand but were later discontinued.
The brand is currently owned by Premier Foods after its 2002 acquisition of Nestlé’s ambient food business.
1978 Mr Kipling Apple Pies
Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.
In 1967, at a time when cakes were more often bought from local bakers, the company introduced cakes of a local baker’s standard to supermarkets. With advertising using the phrase “exceedingly good cakes”, and television commercials which originally featured the voice of actor James Hayter, the brand had become the market leader in the UK by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.
Info gleaned from Wikipedia
1978 advert for Hovis
Hovis is a UK brand of flour and bread, owned by Premier Foods.
The name was coined by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis – “the strength of man”.
The Hovis process was patented on 6 October 1887 by Richard “Stoney” Smith (1836–1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis branded baking tins to other bakers. They became Hovis Limited in 1918. They also ran a mill in Macclesfield.
1974 commercial for Mothers Pride bread featuring a visit from the Queen herself. The resemblance is remarkable.
Mother’s Pride is a brand name for a variety of breads produced by British Bakeries, a division of Premier Foods. The company also bakes Nimble (reduced calorie) and Hovis branded loaves as well as supermarket ‘own brand’ ranges.
British Bakeries was set up by Rank, Hovis, McDougall in 1955 to counter the then dominance of Allied Bakeries (Sunblest) and ensure an outlet for their flour products. Mother’s Pride, which had been sold in the North since 1936, was marketed as a national brand by the new division in 1956. For a time in the 70s and 80s, it was the best selling white bread in the UK.
The 1960s advertising jingle was: ‘Mother’s Pride’s a family, A family of bread’. One well-known advertisement featured singer Dusty Springfield singing a jingle called “Knocker-Upper” (which, in the UK, refers to someone who wakes up other people). This is featured on the “Dusty: Full Circle” documentary from 1994.
Info gleaned from Wikipedia
1985 commercial for Mr. Kipling Apple Pies.
Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.
In 1967, at a time when cakes were more often bought from local bakers, the company introduced cakes of a local baker’s standard to supermarkets. With advertising using the phrase “exceedingly good cakes”, and television commercials which originally featured the voice of actor James Hayter, the brand had become the market leader in the UK by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.