1992 ad for Uncle Bens Sweet and Sour products.
Uncle Ben’s is a brand name for parboiled (“Converted”) rice and related food products. Owned by Mars, Inc., the brand was first used by a company called Converted Rice Inc. which was later bought by Mars. It is based in Houston, Texas. Uncle Ben’s rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s.