St Ivel Gold 80s
Published October 16, 2010 | 
St Ivel is a brand of dairy products in the United Kingdom. It began as a subsidiary under the ownership of the Unigate dairy company with most production sites in the south west of England and some in Wales. Most of its brands were bought in the early 2000s by Dairy Crest following a severe decline in doorstep deliveries of milk – previously a major area of business for owners Unigate.
info Gleaned from Wikipedia
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Posted in Food & Drink | 
dairy company, dairy crest, dairy products, gold, st ivel, St Ivel Gold, unigate dairy | 
Leave a commentVitalite 90′s
Published December 22, 2009 | 1990′s advert for Vitalite
Vitalite is a sunflower oil-based margarine, produced by Dairy Crest in Kirkby in Merseyside.
It began in 1983, being made by Kraft General Foods. In 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002. In 2008 it was relaunched as a dairy-free spread, making it suitable for vegans.
Posted in Food & Drink | desmond dekker, israelites, kirkby, kraft general foods, margarine, parody, st ivel, sun, sunflower oil, sunflowers, vegans, vitalite | Leave a commentVitalite (Ohoooo!)
Published July 10, 2008 | Ohooooo ooooo ooooo Vitalite!
Vitalite is a sunflower oil-based margarine, produced by Dairy Crest in Kirkby in Merseyside.
It began in 1983, being made by Kraft General Foods. In 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002. In 2008 it was relaunched as a dairy-free spread, making it suitable for vegans.
The Ad
A famous advertising campaign in the UK during the 90s featured dancing sunflowers and a singing Sun with a parody of the song Israelites by Desmond Dekker.
The parody began:
“Wake up in the morning wantin’ some breakfast. What am I gonna spread on my toast? Ohhh, Ohhh, Vitalite.”
Info gleaned from Wikipedia
Posted in Food & Drink | butter, desmond dekker, israelites, kraft general foods, margarine, ooooo ooooo, parody, spread, st ivel, sun, sunflower oil, sunflowers, vitalite | Leave a commentJoin ONE & Fight Against Poverty
