1991 Colgate Acti Brush advert.
In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of “William Colgate & Company”. In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as “Colgate & Company” under the management of Samuel Colgate, his son. In 1872, Colgate introduced Cashmere Bouquet, a perfumed soap. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. By 1908 they initiated mass selling of toothpaste in tubes. His other son, James Boorman Colgate, was a primary trustee of Colgate University (formerly Madison University). Continue reading
1988 commercial for Sensodyne toothpaste.
Mentadent Gel advert from 1982 with a number of children on board a plane. If you look closely you will see one of these kids is the Spice Girl herself Ms, Emma Bunton (Baby Spice).
Ultra Brite tooth paste dating from 1978. Currently Ultra Brite is an American toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Ultra Brite gained popularity during the 1980′s with a commercial that stated, “Ultrabrite gives your mouth…[pling]…sex appeal!”